Subjects:

Business Model on the WEB

 

 

Lecturer:

Mohammad Hassan Adjigol

Time:

450 Minutes (5 Sessions 90 Minutes)

Subjects : 

1-  Business Model on the WEB

2-  Brokerage Model

2-1      Marketplace Exchange

2-2      Buy/Sell Fulfillment

2-3      Demand Collection System

2-4      Auction Broker

2-5      Transaction Broker

2-6      Distributor

2-7      Search Agent

2-8      Virtual Marketplace

3-  Advertising Model

3-1 Portal

3-2 Classifieds

3-3 User Registration

3-4 Query-based Paid Placement

3-5 Contextual Advertising / Behavioral Marketing

3-6 Content-Targeted Advertising

3-7 Intromercials

3-8 Ultramercials

4-  Infomediary Model

4-1 Advertising Networks

4-2 Audience Measurement Services

4-3 Incentive Marketing

4-4 Metamediary

5-  Merchant Model

5-1 Virtual Merchant

5-2 Catalog Merchant

5-3 Click and Mortar

5-4 Bit Vendor

6-  Manufacturer (Direct) Model

6-1 Purchase

6-2 Lease

6-3 License

6-3      Brand Integrated Content

7-  Affiliate Model

7-1 Banner Exchange

7-2 Pay-per-click

7-3 Revenue Sharing

8-  Community Model

8-1 Open Source

8-2 Open Content

8-3 Public Broadcasting

8-4 Social Networking Services

9-  Subscription Model

9-1      Content Services

9-2      Person-to-Person Networking Services

9-3      Trust Services

9-4      Internet Services Providers

10-              Utility Model

10-1 Metered Usage

10-2 Metered Subscriptions